Is the World Ready for College Acceptance Letters in Augmented Reality?

July 6, 2017

11:30 am

Technology has been used for some pretty crazy reasons. Whether it’s WiFi connected egg trays, self-driving potatoes, or KFC meal boxes that can charge your smartphone, a notable lack of attention to necessity when it comes to innovative ideas rarely gets in the way of entrepreneurs building something cool. And if there is one prime example of tech going with “coulda” rather than “shoulda,” it’s college acceptance letters in augmented reality.

You heard right: Northern Polytechnical University (NPU) in Xi’an, China has sent out college acceptance letters that comes with a special message available through augmented reality. After downloading the NPU app, future students of the university simple point their phone at the life-changing letter and scrolls, animations, and instructive voices come to life.

When it comes to overly showy, essentially-useless technology, this might take the cake. While AR has been defined by fun games like Pokémon Go and helpful apps like Google Translate, this augmented reality feature is clearly a show of force designed to get students interested and engaged with technology before they even hit orientation.

“Although the admission notice is just a piece of paper, the carefully embedded AR technology serves to show a cutting-edge temperament and a sense of pride,” said Xie Dan, admissions office deputy director with NPU. “The introduction of the school’s history and discipline characteristics demonstrates a spirit, which makes the admission notice an exclusive gift to students. AR technology makes admission information to move, opening the door to innovation.”

Is this kind of technology necessary? Of course not. But how much of technology actually is? Yes, voice assistants and smart TVs serve obvious functions. But what about Snapchat filters and recreational drones? The purpose of technology is not just to breed convenience but it’s also to entertain. And college acceptance letters in augmented reality are nothing if not entertaining.

Read more about augmented reality on TechCo

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Conor is a writer, comedian and world-renowned sweetheart. As the Senior Writer at Tech.Co, he’s written about everything from Kickstarter campaigns and budding startups to tech titans and innovative technologies. His background in stand-up comedy made him the perfect person to host Startup Night at SXSW and the Funding Q&A at Innovate! and Celebrate, posing questions to notable tech minds from around the world. In his spare time, he thinks about how to properly pronounce the word “colloquially.”

Conor is the Senior Writer at Tech.Co. You can email him at [email protected].

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