Surprising Oscar Viewing Stats from AddThis

February 28, 2011

4:06 pm

If you were also glued to the Academy Awards last night to see if The Social Network would triumph over The King’s Speech (I knew Colin Firth would beat Jesse Eisenberg!), you might be interested in these very cool Oscar statistics compiled by AddThis.

Among their findings:

Black Swan generated the most buzz even though it didn’t win the top prize. Viewers searched and shared information on the movie more than any other nominee during the 5 days leading up to the ceremony and during the ceremony itself.

Shares About Movies

Searches About Movies

The Kings Speech and Colin Firth only generated a lot of interest upon winning, even though Colin was looking  particularly scrumptious sitting in the front row.  Host and nominee James Franco had substantially more audience interest than Firth throughout the show, which I just don’t get.

Searches About Colin Firth and James Franco

The Social Network earned the highest marks from viewers who shared content during the broadcast.   Searches About Movies During the Oscars

The stars who generated the most searches during the ceremony were Charlie Sheen, who wasn’t even there, and Anne Hathaway, co-host and non-nominee.

Searches About Actors

All data courtesy of Clearspring’s AddThis sharing platform, which provides sharing and social analytics to more than 8MM sites and over 1B unique users monthly.

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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