Under New CEO, DC-Based AddThis Launches AddThis Pro

February 12, 2014

8:45 am

Today, DC-based AddThis launched AddThis Pro to help publishers drive more traffic and engagement on their websites.

AddThis is a content engagement platform that lets publishers add sharing and following widgets. You’ve probably come across them – they reach over 97 percent of the online population in the United States (in fact, you can see AddThis on this article). Worldwide, AddThis can be found on over 14 million websites reaching over 1.6 billion readers.

Launching today, AddThis Pro is a subscription option that features content recommendations, new analytics, and a responsive design for mobile. So if you’re browsing a site with AddThis, you might see a new “Recommended” content widget, which publishers hope will induce you to stick around and click over to another article. AddThis can generate this widget automatically, or publishers can pick articles to promote.

AddThis Pro costs $12 per month, with a two-week free trial. This launch comes about five months after AddThis replaced former CEO Ramsey McGrory with Richard Harris, who comes from the venture capital space.

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact kira@tech.co.

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