How to Take Advantage of Facebook Live as a Startup

May 5, 2017

8:30 pm

Since its inception, Facebook Live has allowed anyone and everyone to broadcast videos of what they are doing in real time. From Michael Phelps showcasing his experience in Rio to Kobe Bryant playing in his final NBA game to the Emmys taking us behind the scenes, this new form of social media has taken the world by storm.

However, this new phenomenon doesn’t stop at celebrities. Everyone’s newsfeed is now filled with friends and family live streaming concerts, documenting their travel excursions, and simply broadcasting their own digital soapbox.

As a marketing expert, I believe now is the best time for businesses to jump on the Facebook Live bandwagon. Not only is it one more exciting opportunity to showcase who you are as a company and what makes you unique, but Facebook also gives priority to Live videos in people’s newsfeeds. It’s an opportunity to break through the clutter. So what’s the best way to use Facebook Live? Take a look at these tips and you’ll be on your way to a viral live stream video in no time.

Prepare

You want to come across as authentic and genuine, so don’t read off a script. Prior to going live, think about what you want to accomplish and what you want your followers to take away. Are you a restaurant showcasing the prep work behind your meals? Discuss the details behind your recipes and give us a tour of your kitchen.

Inform Your Audience

In order to increase views and engagement, let people know ahead of time that you’ll be going live. For example, one of our clients will be rehearsing for their big show at a set date and time, so we let our followers know that we’ll be broadcasting live on Facebook so they could get a sneak peek. Post a day or two ahead of time, explaining what you’ll be broadcasting and what time you’ll be doing it. 

Quality Audio and Lighting

While authenticity is important, it’s still necessary to have quality lighting and sound. If users can’t see or hear your live broadcast, they’ll stop watching immediately. Invest in a wireless lavaliere that you can plug into your phone, and record only in well-lit areas.

Be Unique

People love going behind the scenes. Facebook Live is a great opportunity to showcase your company, how your product is made, or capture a day in the life of an employee. Give us something that we wouldn’t be able to see elsewhere. As a result, individuals will be more apt to watch your future broadcasts.

Keep Your Phone Steady

Yes, keeping your phone steady during a selfie is down right impossible. But for the sake of your viewer’s stomach, refrain from a mobile rollercoaster ride. Be sure to hold your phone steady and make slow movements in transition.

Open the Floor for Questions

Facebook Live allows viewers to ask questions during broadcasts. This is a great time to address them. Be sure to mention the person’s name when you address their question so you’re speaking directly to them. You also shouldn’t forget to respond to comments once the video is over. Your live broadcast will stay on your newsfeed for others to watch, so encourage people to ask questions or comment long after the live version is wrapped.

Read more about social media trends here on Tech.Co

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Lyndsi Stafford is the founder and CEO of eLuminate Marketing.

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