January 7, 2012
Have you ever picked up a product in-store, continued to browse for a bit, and while you were waiting in line you were struck with a case of buyer’s remorse before ever reaching the register? The voice in your head started saying that you were purchasing on impulse – you know nothing about the product, and you can always buy it on Amazon when you get home anyway.
AisleBuyer aims to bridge the gap directly between intent to buy and point of sale.
By offering four different products, AisleBuyer hopes to provide the best solution possible for small business owners: mShop for the retail customer, mClerk for the store employees, mDine for the restaurant goer and owner, and mPromo for upselling and cross-selling.
These mobile solutions aim to bring the wealth of information from online shopping directly to the in-store experience. Simply scan the barcode with your mShop app to get in depth product reviews, and before long an employee can show up with the mClerk app on their tablet device to inform the shopper on inventory levels in case they’re interested in a different product, and then immediately take payment directly through either of these mobile apps.
For restaurant goers/owners, mDine allows a customer to order and pay for their items in one simple go, even before ever stepping foot inside the restaurant. Patrons can also access detailed menu information and customer reviews. The restaurant owner then has access to in-depth information about who is ordering what and how their promotional items have performed.
Through targeted data collection, opportunities for cross and up-selling, and providing a customer with enough information to feel enabled to make a purchase, a small business owner effectively takes advantage of many of the benefits that come through selling online. In combining these tools with a knowledgeable sales staff, the future of brick and mortar stores may not look so bleak.
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