Akamai Could Help Your Startup Reduce Costs And Risk

March 9, 2011

2:00 pm

When you think of Akamai you probably think of their support of big companies, like Netflix, Apple, NFL, and Fox, but would you associate them with startups? As a startup, you probably wouldn’t think of Akamai as a part of your infrastructure solution – but you should.

As a sponsor of our Tech Cocktail event at SXSW, we’ve been able to work with Akamai and learn that the company actually works with dozens of emerging growth companies in the social media, ad technology and online gaming industries including The Hype Machine, Vice Magazine, Rock You, Slide, Metacafe, and even Facebook. These companies have been working with Akamai since the beginning. As technology becomes more sophisticated with social applications, companies need scale, reliability, advanced logic and a cloud-based/distributed approach. Akamai actually has specialized products and services for the needs of these smaller, nimble and fast growing companies.

And just this past week, the company released a new “Electronic Software Delivery for Gaming” solution that leverages the Akamai network to enhance the gaming experience and increase download completion rates for game publishers in the competitive online gaming space.

According to Akamai:

It’s been leveraged by companies that have started with us and grown from the ground up including Aeria Games and Burda, in addition to social gaming sites like PopCap, Perfect World and MindJolt… Akamai helps these early stage companies take the risk  – and associated cost – out of innovation. The needs of these fast growing companies are diverse, from availability to performance to support for the increasingly interactive and dynamic features available in today’s online world. Despite what you might have heard, Akamai is innovative and approachable to help start up companies launch and scale.

And if you take a minute to explore their site, you’ll also encounter lots of freebie reports about such topics as HD Video Today, HTTP Streaming for iPhone Best Practices and even an quarterly State of the Internet report that includes data gathered from Akamai’s global server network about attack traffic, connection speeds, broadband adoption, and mobile usage.

We’re excited that Akamai will be on hand at Sunday night’s Tech Cocktail SXSW Presented by LiveShare from Cooliris in Austin. If you’re in Austin, make sure to connect with the Akamai team at the party for a chance to win… both insight into the company’s work with many innovative startups as they grew to stardom, and a Logitech Revue with Google TV.

Disclosure: In accordance to the FTC Guidelines, we are disclosing that Akamai is a paid sponsor of Tech Cocktail.

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Jen Consalvo is the Cofounder and COO of Tech.Co. She previously worked in product development for almost 13 years at AOL for audiences of millions. Follow her on Twitter at: @noreaster.

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