Amanda Slavin of CatalystCreativ: Build Community around Your Brand [Video]

June 20, 2013

2:00 pm

Amanda Slavin began as a first grade teacher and ended up as a CEO where she strives to mesh the support of a community with humanitarian aspects. Her master’s thesis was on using the community as a classroom and the impact that has on engagement and achievement, but she was looking for a healthy outlet to rally people around a cause bigger than themselves.

As it turns out, Tony Hsieh, CEO of Zappos, was looking for support around his million dollar “city as a startup” called the Downtown Project. So she founded CatalystCreativ, which gave her the opportunity she had been searching for. CatalystCreativ helps build community for socially conscious brands and runs the monthly Catalyst Week in downtown Las Vegas.

To Slavin, the value of having a supportive community is priceless when it comes to getting a brand, company, or project off the ground. It is so important because it gives the brand publicity and allows companies to show those supporting them that they care.

According to Slavin, creating these successful communities is simple: listen, ask the right questions, remain humble, and always remember that it is not about you, but rather the people you are incorporating into your community. Hsieh followed these suggestions, and look how far that took him.

Here’s the video:


Tech Cocktail Week is a monthly series of events that takes place in downtown Las Vegas and is produced in partnership with Tony Hsieh’s Downtown Project.

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Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988

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