Amazigg: Amazon.com + Digg = Hilarity

April 8, 2011

11:00 am

Amazigg, a mashup of data from Amazon.com and Digg, is filled with items that are not just slightly amusing — I’m talking, “can’t catch your breath you’re laughing so hard” funny. It’s “make you laugh so hard you cry” funny. Trust me.

Before we get to the laughs, let’s take a look at how the site, launched at the end of March, works:

1. Amazigg pulls the latest submitted URLs, belonging to the Amazon.com store, from Digg.
2. Data from Digg’s submissions is extended with Amazon products properties: description, images, price, etc.
3. If some products have several Diggs submissions, all Digg counts are summed up. The greater Digg count indicates the bigger interest to a product from Digg users community.

    The creators say, “Amazigg lists products from Amazon, submitted to Digg, along with their Digg counts, and allows us to reveal the most popular, weird or trendy ones.”

    Trendy – sure, the iPad was listed on the technology page and the music section appears relevant, showing the new Decemberists and Mumford & Sons releases. Weird – definitely. Take a look at the homepage, which features such products as:

    Tuscan Whole Milk, One Gallon, 128 fl oz

    The Amazon reviews for the Fresh Whole Rabbit are fertile ground for creative writing. From the Edgar Allen Poe spoof to the exploits of the suburban rabbit hunters, you almost have to do a double-take to make sure you’re really on the Amazon site.  And Tuscan Whole Milk…..each review is more clever than the next. For instance:

    One should not be intimidated by Tuscan Whole Milk. Nor should one prejudge, despite the fact that Tuscan is non-vintage and comes in such large containers. Do not be fooled: this is not a jug milk. Tuscan transports you instantly to scenic hill towns in central Italy (is that Montepulciano I detect?) — there is the loamy clay, the green grass of summer days, the towering cypress. And those gentle hints of Italian flowers — wild orchids, sunflowers, poppies. Then, one takes in the thick liquid and lets it roll across and under the tongue — what is that? Perhaps a hint of a nutty Edam cheese? With Tuscan, you feel the love of every dairyperson involved — from the somewhat sad and deranged farmhand shoveling steaming cowpies to the bored union milk maiden dreaming of leaving this soul crushing life behind for a job waiting tables for obnoxious American tourists in Siena.

    I’m not sure if Amazigg’s purpose was to build something downright hilarious for finding and sharing these gems the Digg community has voted up from Amazon, but I thank them. Browse by category, brand or Digg topic. One product that makes an appearance in a few categories is Uranium Ore. The reviews on this one make it another must-read:

    I purchased this product 4.47 Billion Years ago and when I opened it today, it was half empty.

    Check it out for yourself: Amazigg.

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    Marla Shaivitz is a writer, developer and digital marketer. She's interested in innovations & innovators in technology and those working toward social good. Follow Marla on Twitter at @marlashaivitz.

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