Amazon Launches Two New E-Readers: Kindle and Kindle Touch

September 28, 2011

12:00 pm

Along with the launch of the Kindle Fire, a new color Android tablet, Amazon also launched a selection of traditional e-readers called the Kindle and the Kindle Touch. Both are similar to the previous Kindle devices, leveraging E-Ink and a similar form factor, but there are a few updates.

The Kindle
Amazon introduced a low priced version of the traditional, 6-inch Kindle that they are creatively calling the Kindle. It is for sale at just $79, if you don’t mind receiving special offers, or $109 for the advertisement-free version. The e-reader is 30 percent lighter than before at just under 6 ounces, as it removed the keyboard from the device.

The Kindle Touch
The Kindle Touch is also a 6-inch screen that does not have a keyboard but does leverage the traditional Kindle E-Ink display. Users can navigate on the device by using 3 touch zones on the front of the e-reader. The Kindle Touch is on sale for $99, with special offer advertising, or $139 if you want it without the ads.

The device is also available with 3G and is called the Kindle Touch 3G. It offers global service at just $149 with the special offers advertising or $189 without advertising. The Kindle Touch is said to be lighter than the older Kindle. The Kindle Touch is for sale now but will not ship until November 21st.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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