Amex Sync: The Future of Social Commerce for Amex Card Members

February 19, 2013

3:15 pm

American Express launched a new social commerce experience last week during Mercedes-Benz Fashion Week (MBFW) that turns the hashtag (#) into a way to pay. @AmexSync allows American Express Cardmembers, who sync their cards at and tweet special #hashtags, to buy American Express Gift Cards and products from Amazon, Sony, Urban Zen, and Xbox 360.

Card Sync first launched on Twitter last March to deliver couponless savings to Cardmembers who tweet special offer #hashtags from merchants. Cardmembers already synced with Twitter for offers simply need to add a few more details, including their billing address, for product shipment.

Sync User Journey Final 2.10.001-1

To get started:

  • Sync your eligible card at
  • Cardmembers tweet special product #hashtags for the product they want to purchase with their synced card.
  • Cardmembers then check their Twitter mentions in the @Connect tab ( for a response from @AmexSync containing a confirmation #hashtag. Tweet the confirmation #hashtag within 15 minutes of the response from @AmexSync to confirm the purchase.
  • All products will be shipped to the Cardmember’s billing address via free 2-day shipping, courtesy of  American Express.

The Urban Zen Charity Bracelet by Donna Karan is one of the goods that can be purchased through the AmexSync technology. The bracelet was created by Haitian Artisans, and 100 percent of the proceeds go to help them create a sustainable enterprise and help Haiti’s recovery. Check out this Youtube video on the AmexSync experience and the details to purchase the Urban Zen Charity Bracelet.

Is Card Sync the future of social commerce, or just a helpful tool when you’re in need of some serious retail therapy? What do you think about the new Amex Sync technology? Let us know in the comments below.

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Lindsey C. Holmes is the CEO/Lead Strategist of Usable Tech Co (formerly LCH Business SM & Tech), a digital marketing firm based in Newark, NJ, with an office also in Washington, DC. Lindsey is the Evernote Small Business Ambassador, a self-taught developer, a proud geek, and mom of a shih-tzu named Banks. She spends her free time converting the masses to understand and apply the technology that will make their lives better. Follow her on Twitter @lindseycholmes.

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