Amplify Conversations Around Shared Content

February 3, 2010

7:04 pm

amplify your conversations online

amplify your conversations online

If you’re like me, you run across a lot of content day-to-day on the Web that you want to share with your friends. Maybe you want to comment on it as well. There are a bunch of services that let you share things you find on the Web. Amplify looks to take things a step further by allowing users the ability to highlight sections of a page, whether it is text, picture, or even video and interact with it. You can highlight it, share it, and develop a conversation around it.

Founded by Eric Goldstein, Amplify morphed from a similar bookmarking product called Clipmarks which initially launched in 2005.  Their new service,, was introduced in the spring of 2009 and has been growing fairly steadily. It’s current unique visitors seem to line up well with Instapaper, another similar bookmarking product. Check out the the graph (below).

You can quickly start using the service by logging in with either your Twitter or Facebook credentials. Once you’ve set up your account, you’ll need to install the add-on if you’re using Firefox. There is also a bookmarklet available if you’re using Chrome, Safari, or IE. After that you’re all set to start sharing any interesting content you come across. Once you’ve found something, you can share it with your friends on Twitter, Facebook, and Delicious among others. There is also Posterous and Tumblr integration.

Amplify streamlines the process of sharing and goes beyond standard url shorting services such as and tinyurl. This app definitely fills a need that has been lacking in other content sharing services. Amplify is demoing at TECH cocktail DC 8 so come see the product in action as we look to “amplify” the local D.C. technology signal (no pun intended). 🙂

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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