Andy Ellwood of Waze: Know Why You Hustle [VIDEO]

March 21, 2013

3:00 pm

As senior director of business development at Waze, Andy Ellwood is helping over 40 million drivers avoid traffic. Users share information in real-time on jams and accidents, and that information now powers dozens of local TV station traffic reports.

When he’s not hustling at Waze, Ellwood is writing a blog about hustle. He’s learned a thing or two from his wide-ranging jobs: working for Warren Buffet’s private jet company, leading global business development at Gowalla (acquired by Facebook), and teaching a course at NYU.

Ellwood shared some of his insights at our SXSW Startup Celebration sponsored by CEA and .CO. Among them, he explained why Waze is still learning, how to create buzz, and why you should know why you hustle. Here’s the video.

Tech Cocktail’s SXSW video series is part of the Tech Cocktail Conversations podcast – subscribe on iTunes. badge_itunes-sm

Editor’s Note: Thank you to Yappem, the title sponsor of Tech Cocktail’s special SXSW video series. And thank you to Keep America Beautiful, the supporting video sponsor.

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact

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