February 8, 2017
Kind of harsh, I know. Can I be painfully honest with you for a moment?
Not “oh my, you have toilet paper stuck to the bottom of your shoe” honest. No, the type of honesty that will hit you in the bottom of your stomach faster than a Taco Bell three alarm burrito type of honesty. It’s rough. It’s real ugly. It can be unexpected. And I am going to guarantee that you will not like it.
The fact is most people around you have been holding off on telling you this for months. Your closest friend and business partner have been hoping someone else would tell you this. No one has yet. With the utmost respect to you and them, I want to tell you the truth. I am gonna just let it fly.
You know how you’ve been struggling to market your startup? Tried everything, and it’s just not working right? You followed a gurus advice that led you nowhere except a few thousand dollars light in the pocket.
Well, it’s not because you haven’t found the right startup marketing strategy. It’s not because you need to change your branding. It’s not because the rank brain at Google has it out for you and placed you on the naughty list for those last search history items they saw.
It’s because you have not followed a few basic principles. If you ever want a chance to be successful with your tech startup, you better pay attention. You have come this far, so walk with me a little further. You will be glad you did.
Are You Focusing Too Much Time on Social Media?
Do you think Warren Buffet is on Facebook all day looking at those cat videos? Or has he created a Facebook group that has a members only section so you can go there to ask questions?
Have You Found Your Perfect Audience?
I realized that one of the most common causes of failure in the startup world is that entrepreneurs are too optimistic about how easy it will be to acquire customers. This is huge. This is the 1000-lb. gorilla in the room. You need an audience and you need revenue like you need oxygen.
Do You Have Enough Money to Last at Least Six Months?
So many time I see entrepreneurs with a great idea and start the process only to realize they have zero money to market their product or service. It is required to get off the ground. You can’t wish your way to success.
If you can master these few things above, you are already ahead of 80 percent of the tech startups in the marketplace today.
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