May 22, 2014
Ever since last September, when Apliiq launched their interactive online retail platform, they have made it their express mission to transform young America from a mass of walking billboards to a generation empowered by fashion autonomy. Their platform features customizable, art-infused garmets made to order in Los Angeles and shipped free to anywhere in the US.
Today, Apliiq officially launched a Kickstarter campaign to fund a laser cutter so customers can order any complex garment type for their custom clothes designs. CEO and founder Ethan Lipsitz thinks that the status quo of garment customization has been dependent on screen printed text and meaningless graphic images for too long; Apliiq wants to change all of that by allowing customers to use cut and sewn fabric patches to personalize their clothes.
“Apliiq is working to make fabric as creative and expressive as paint,” says Ethan Lipsitz, CEO and founder of Apliiq. “This Kickstarter campaign will bring the company one step closer to that reality.”
Campaign supporters who pledge a minimum of $25 will receive Apliiq’s very first laser cut garments, beginning with a custom tank top with your choice of fabric letters or numbers. If you take your donation further and pledge $500, you’ll receive an entire locker room of assorted custom garments.
Those who pledge $5,000 will get a full weekend of concierge design service in downtown LA including a complementary two-night hotel stay, a fabric district tour, and a complete customized locker room collection. The coolest part about the campaign is that all products come with a ‘uniqueness guarantee’: if you see someone wearing the same jersey as yours, you can send it back and design a new one for free.
“Our guarantee drives home the message that your clothes should be unique to you and Apliiq is the platform to design one-of-a-kind apparel that nobody else will have,” says Lipsitz.
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