August 17, 2016
Founder and CEO of APPCityLife, Lisa Abeyta, was ahead of the game in 2009 when she launched the company. “I saw that access to interactions for mobile users for small business was unobtainable because it was too expensive. I created a platform for city guides that would not only give users access to hours of urgent care, but also what was going on Friday night, and more,” said Lisa.
That initiative gained nationwide attention for APPCityLife. They were invited to MobileBeat in San Francisco and named one of the top ten startups. There was revenue, but Lisa added:
“I had trouble even giving away spots to local businesses. It was too early to market, local businesses couldn’t see how a mobile app would bring them business.”
A Chance to Create Something
The City of the Albuquerque was one of the first cities to rollout open data. It was the perfect opportunity for AppCityLife to use their platform.
APPCityLife and the University of New Mexico worked in collaboration with the transit department to solve the number one reason that the public called 311 (more 90,000 calls in a year), which was “Where’s a city bus? Where’s a UNM shuttle?”. And the app ABQRide was born. It’s since become one of the most popular mobile apps in Albuquerque, because who doesn’t want to know how long they can stay in the shade before they have to get to their bus stop?
A Versatile System Allows for Quick Change
In 2010, APPCityLife developed an App for Roadrunner Food Bank. At the time, the demographics of smartphone users were mainly wealthy individuals. It made sense to create something that was target the audience about volunteering.
The demographics of smartphone users changed. Now, a majority of Roadrunner Food Bank clients have smartphones and APPCityLifewanted to help Roadrunner be able to communicate. They revamped the product so that it focused on serving their clients, like push notifications when they receive perishable food items so people can pick them up before they goes bad. As Lisa mentions: “It’s really serving the client, their needs, and it’s a really great example of how an app can affect positive change.”
The Future of APPCityLife in the Mobile Venue
There are a lot of avenues that Lisa sees the company pursuing in the future. For example, when it comes to entrepreneurship in Albuquerque there is a lot going on, but if anyone tried to look at the data for specific things, they wouldn’t be able to access that data. They’d have to go to every single program in Albuquerque because there is no portal for those organizations to share data – so she can see APPCityLife creating dashboards that would integrate that type of information. In addition, moving into bots and artificial intelligence. Said Lisa:
“Bots sound really sexy but it’s been around for a long time. It’s basically how to quickly filter through these lakes of data.”
Don’t know how to code? That’s no problem as it isn’t required with APPCityLife’s rapid mobile development platform. It’s also the reason why they’ve been able to solve a variety of problems for cities that want to be more mobile-friendly.
And through partnerships with companies like Accela Software (https://www.accela.com/), who works with over 2000 government agencies worldwide, APPCityLife helps other companies extend their current software into mobile.
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