With the 2017 Series 3, the Apple Watch Is Looking Better Than Ever

September 12, 2017

2:31 pm

Today, Apple’s 2017 Special Event debuted a segment on their latest major product from the past few years, the Apple Watch.

After a rocky start, the product is looking more useful and more interesting than ever. How is Apple getting that 97 percent customer satisfaction out of their watch users? Read on and find out. Here’s all the latest news on the 2017 update to the Apple Watch: Series 3.

Apple Watch Grew 50 Percent Compared to the Previous Year

Cook began by saying more users have the watch than ever before. Which makes sense, since it’s still a young market. More impressively, it’s now the number one watch in the world.

Apple Watch’s Heart Rate App Is Getting Even Better

Resting and recovery rates will be tracked, updated daily to match your personal heart rate ranges. The Apple Heart Study will use data from Apple Watch, along with the efforts of Stanford Medicine, to notify users who show signs of irregular heart rate and arrhythmia. Atrial fibrillation, also called AFib, is a leading cause of stroke, but the watch may be able to prevent it. The device will also notify users of an elevated heart rate when the users are non-active.

The news makes sense: Tracking vital signs is one of the most useful things the watch can do, and with the next generation of the Apple Watch intro’d today — the Series 3 — Apple needs to make sure they’re integral.

40 Million Songs Streamed to the Watch

You can now listen to anything on iTunes, streamed right to your Ear Buds through your watch.

And Siri can talk through it now, too. Apple’s pushing the audio-based communication that makes sense for a watch — it’s far easier than trying to type on a watch face — and making use of its Ear Pods, which were so controversial last year.

New Cases and Bands Are on the Way

Series 3 comes in a variety of bands and cases… a new band, the sport loop, is best for an active lifestyle. Watch OS 4, which comes with new watch faces and new characters. 

Leave Your Phone at Home

The best update to the Watch is that you can now leave your phone at home and head outdoors, go for a swim, or surf. To mash all of this capability into the casing, the Apple team added an electronic SIM, a fraction of the size of a regular SIM, an antennae and a custom wireless chip that is 85 percent faster for WiFi and more power efficient for both bluetooth and WiFi.

If you want to get your Facebook or Slack updates on-the-go, that works too, as 3rd party apps will work on your Watch with the cellular service. Siri will also faster with the updated chip and help you with any needs.

Don’t worry, you don’t have to change your phone number, the Watch just transfers your phone capabilities right to your wrist. They’ve also added a W2 Barometric altimeter that will be useful for apps, such as snowboarding or skiing that track users during activity.

If you are wondering about the case size, it will stay the same and the battery will remain at 18 hours.

Color Options

Apple is adding the new Space Grey finish option to the line up. Customers will have the case material choice of aluminum, available in three colors:

  • Gold
  • Silver
  • Space Gray

Or a premium material, ceramic, which comes in two colors:

  • White
  • Black

Price for the Watch:

The $399 Series 3 version comes with cellular, and it’ll run you $329 without cellular, though $299 versions will also be available. They’ll be available for order September 15 and get it on September 22.

Read more Apple coverage at TechCo


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Adam is a writer with an interest in a variety of mediums, from podcasts to comic books to video essays to novels to blogging — too many, basically. He's based out of Seattle, and remains a staunch defender of his state's slogan: "sayWA." In his spare time, he recommends articles about science fiction on Twitter, @AdamRRowe

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