May 14, 2012
Each time you download a free app, 25 cents is donated to your favorite charity.
A lot of startups try to do social good, but few are as simple as Apps for Action, an Android app that recommends apps to you. CEO and cofounder Cuy Sheffield sees it as a step up from the “slactivism” that was denounced around Invisible Children’s KONY 2012 – i.e., thinking you’re making a difference by just sharing and tweeting.
“Apps for Action attempts to move slacktivists to the next step in making a difference. It is not meant as a replacement for volunteering time nor for individuals donating greater amounts of money. Rather, it is meant to be a tool for individuals to incorporate into their existing behavior as a means of making a difference,” says Sheffield.
He and his team were inspired by similar initiatives:
“Tab for a Cause allows users to raise money each time they open a new tab when surfing the web. PictureHealing raises money each time they share a photo from their phone. Goodsearch allows them to raise money each time they search online.”
If you’re wondering, Apps for Action is able to donate 25 cents per app downloaded because, like other recommendation engines, it collects money from app developers hoping to increase downloads using Flurry AppCircle. The donation isn’t tax-deductible; Apps for Action aggregates the money and donates in its own name.
Apps for Action is coming for iPhone soon, so try it out if you’re tired of being a slacktivist.
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