Publishers Clearing House Seeks AppTap’s Recommendations Expertise in New Partnership

February 11, 2014

5:00 pm

AppTap, the DC-based app discovery and advertising network, has partnered with lead generation legend Publishers Clearing House’s (PCH) rich media mobile advertising network, Liquid Wireless. This partnership aims to drive highly engaged consumers toward apps they love to play.

Specifically, the two companies will integrate AppTap’s proprietary recommendations engine with first-party audience data to deliver targeted app recommendations to gaming consumers who play PCHs mobile products. So far, the AppTap/PCH combo has yielded click-to-install rates of 25 percent+ and increased revenue per click by 55 percent for app ads on PCH mobile products.

“AppTap’s recommendations engine and Liquid Wireless’ first-party-data enables us to deliver the right apps, to the right user, at the right time – while also optimizing revenue for Publishers Clearing House’s mobile properties,” said Matt Callaway, CEO of AppTap.

Famous for its ability to generate customer lists – and infamous for its multi-million dollar sweepstakes – PCH has struggled with targeting players of its casino and casual games with relevant offers that won’t scare them away. Harnessing AppTap’s discovery powers will help PCH optimize for the long-term with tightly targeted recommendations that will hopefully pay off over time.

Just one year ago, AppTap secured a $2.67M Series A round of funding, and now it is being sought by a large, 60-year-old company for its recommendations expertise, proving that this DC startup is definitely doing something very right.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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