Are Your Meetings Broadcast or Generative?

December 30, 2009

6:13 pm

The dinosaur meet and greet photo by Eddy Van 3000 via Flickr

The dinosaur meet and greet photo by Eddy Van 3000 via Flickr

Editor’s Note: This article was written by Shashi Bellamkonda. A prolific Twitterer, blogger, and product innovator, Shashi speaks seven languages and ardently works to turn his hobbies into his profession. He blogs at: and You can follow him on Twitter at: @shashib.

I was reading the article Idea Creation, Not Message Broadcast by Dean Roger Martin of the Rotman School of Management at the University of Toronto. In the article the definition of the meetings are:

Broadcast: Folks come together to listen to a speaker(s) and then provide feedback or ask questions. There is no interaction among the audience.

Generative: Folks listen in the meeting and then interact with each other and through dialog create an extension or new ideas on the subject and there is a exchange of brilliance.

Read the complete article to get an idea of how Dean Roger Martin describes the meetings .  Now the context I want to provide is the events you plan to attend in 2010. If they have a speaker and you attend and ask a few questions you definitely gained some knowledge from the speaker and had the opportunity to ask questions. On the other hand if you went to Bar camps, Podcamps or TECH cocktail you get a chance to listen to speakers, commune with fellow attendees and exhibitors and hopefully create new relationships and ideas.

I predict in 2010 Generative meetings and events will gain more prominence specially the grassroots events. What is your secrets to holding meetings? Share some success stories in the comments below.

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Shashi Bellamkonda is the Chief Marketing Officer at Surefire Social. He is also an adjunct professor at Georgetown University. Shashi is passionate about helping startups and small business and has been recognized twice as one of the Top 100 Tech Titans by the Washingtonian and Top 100 Small Business Influencer Champion 2011 by Small Business Trends. Follow him on Twitter @shashib.

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