Aleda Schaffer is a strategic partnerships manager at American Airlines. Her team is focused on helping businesses through Business Extra, a complimentary business travel rewards and incentives program designed to help small and mid-sized companies reduce their travel costs.
In my job, I speak with hundreds of companies, each hoping to score travel grants, perks, marketing opportunities, and networking connections. In the end, though, what most of these startups want boils down to one thing — they’re gunning for a big-brand partner. The vast majority of…
