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Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien

 

Recent posts by this Author


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7 Tips to Boost Customer Loyalty

The ultimate marketing achievement isn’t closing a sale. It’s Not getting the customer to continue to come back to you after they have made their initial purchase either. Although, that is a step in the right direction. The truest sign of marketing success is...

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3D Upcycling: The Answer to All Your Home Junk?

Have you ever turned an old 2 Liter bottle of soda into a terrarium? Does your workshop have glass jars that are full of nuts, bolts, screws, and other tiny bits of hardware? What about your garden? Maybe you are growing your summer tomatoes...

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6 Easy Strategies to Spread Your Brand

The term proprietary eponym is probably not in most vocabularies. It means a brand has become so common, its name has replaced the more general term for a product. Kleenex, Xerox and Pampers are all examples of proprietary eponyms. This is brand domination. Your...

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How to Build a Successful Fintech Brand

Don’t we all wish we had the idea for PayPal or Ally Bank years ago. But those were just the beginning. The financial tech industry in 2016 is about as hot as any right now, with the traditional banks giving way to entrepreneurs who...

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Personal Branding Tips from a Star Publicity Expert

Jonathan Hay is a veteran celebrity publicist and music producer, who has been working in the industry since 1995. Since then he has helped kick start dozens of music careers, sold millions of records and generated massive PR buzz for notable music stars like...

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Getting Inside the Head of the Millennial Shopper

Millennials are often called the “C” generation – “C” meaning “connected.” This group of consumers has had technology in its hands since its toddler years, and use it for virtually every activity except eating and sleeping. It now represents over 25 percent of ...

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5 Easy Steps to Boost Remote Team Productivity

It was inevitable. As digital communication became easier and more sophisticated, elements of the workforce began to work remotely. By the end of the last decade, about 34 million entrepreneurs and employees worked from home. This year, according to Forester Research, that ...

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How to Build a Marketing Strategy for Millennials

Businesses are still trying to “come to grips” with the millennial generation. It is one like never before, and more than one e-commerce company is struggling to get a market share of this demographic. Content marketing is certainly the key, but knowing the what,...