Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

 

Recent posts by this Author


10 Visual Tips for Small Business Growth

online marketing

Human beings are visual learners, particularly when it comes to the things they see on a screen. In an electronic setting, customers are generally more likely to stop and look at a photograph or video rather than a blog post. From there, they’ll associate images…

7 Ways to Save Big on Business Travel

7 Ways to Save Big on Business Travel

As an entrepreneur, you’ve put a lot of sweat, blood, tears, and most importantly, capital into your business. You don’t want all of that to go down the drain due to excessive spending during business trips. Don’t worry – you’re not the only company…

How to Survive Your First International Business Trip

How to Survive Your First International Business Trip

As an entrepreneur and business owner, you’re often required to travel around the country in order to pitch ideas, raise capital, and build partnerships. However, once your business begins to take off, you may find it necessary to take an international business trip in…

7 Lessons Tech Entrepreneurs Can Learn from Artists

7 Lessons Tech Entrepreneurs Can Learn from Artists

If you’re a tech entrepreneur, it’s worthwhile to surround yourself with people who stretch, teach, and motivate you. It’s too easy to get in a tech bubble of sorts and spend time only with like-minded people, so it’s critical to break free and learn…

How Tech Could Help Fight California’s Drought

How Tech Could Help Fight California’s Drought

As many know, the California drought has not ceased. It continues to decimate natural environments, hurt farms, and restrict daily life. As a result, the state of California is working to implement a number of low-tech measures that will help with the current lack…

5 Characteristics of Successful Startup Digital Marketing Campaigns

email marketing

While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. As a startup looking to make a splash, it’s important that you’re able to hone in on these important characteristics while simultaneously putting a…

7 Best Free SEO Tools for Startups

Finding great ways to cut costs without sacrificing the effectiveness of your SEO campaign can be a challenge. But without an endless marketing budget, you’ll need to look around for some great tools that will allow you to cut down on human labor and…

5 Ways Tech Startups Can Save Money

seed entrepreneurs

For a tech startup, one of the biggest challenges you face is, well, starting up. Getting out of the gates and developing your first product or selling your first service takes money – something most young entrepreneurs don’t have a lot of floating around….

In the Business World, Eco-Friendly is Profit-Friendly

There’s currently a misconception in the business world that taking an eco-friendly position in the marketplace means extra expenses and costly investments. However, this simply isn’t true. As many businesses and their entrepreneurs are quickly discovering, eco-friendly is often synonymous with profitability. The Relationship…

A Look at Some of the Many Uses of Sensor Technology

Sensor technology has long been used for a variety of different applications. From tracking the movement of international shipments to monitoring air pressure and weather patterns, sensors give technology companies the ability to tackle seemingly impossible problems with relative ease. And if you want…

Everything You Need to Know About Email Encryption

If you’ve paid attention to the news in recent months, you’ve likely heard about Hillary Clinton’s email server snafu. While Clinton’s issue is certainly on a level of its own, the reality is that it should encourage everyone to think about the overall security…

4 Ways Atlanta Is Becoming a Silicon Valley Competitor

atlanta startups

Everyone knows that some of the world’s largest technology corporations reside in the Silicon Valley of California, and it’s hard to compete with the area’s wealth. However, the Bay area isn’t the only United States tech hub. Atlanta, Georgia is also a major player…

10 Tech Trends Every Entrepreneur Needs to Know

future trends

On May 21, several top venture capitalists got together at the 17th annual top 10 tech trends dinner hosted in San Jose by the Churchill Club to discuss what they believe will be the biggest tech trends between now and 2020. According to Forbes,…

5 Myths and Misconceptions About Tech Startups

5 Myths and Misconceptions About Tech Startups

Sensational documentaries and Hollywood portrayals of tech startups have produced a number of discrepancies between the way things appear and the way they actually are. While there is certainly some truth behind these stories, the reality is that dozens of myths and misconceptions surround…

3 Tech Trends That Are Taking The Hotel Industry By Storm

hotel tech

As technology trends change, hotels continually adapt.  The days of offering free color TV and air conditioning as perks are long gone.  In today’s technology driven world, consumers want access to their potential destination spots online.  They also want a personalized experience, and the…