Tony Scherba is the president and a founding partner of Yeti LLC, a product-focused development and design studio in San Francisco. Tony has been building software since his teen years, and he has led development on high-profile projects for global brands such as Google, Britney Spears, JBL, MIT and Linkin Park. Tony and the Yeti team work to develop game-changing products through innovation, workshopping, and rapid prototyping.

 

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How to Build Human-Centered Technology

How to Build Human-Centered Technology

Remember the Ctrl-Alt-Delete Wand? It was a handheld tool from the late 1990s that could reach the Ctrl, Alt, and Delete keys on a standard-size keyboard. Sure, it accomplished a purpose, but did it catch on? No, because it’s a useless tool, requiring more energy…