Launches “Awesome Questions”

February 10, 2011

2:45 pm

Elias Shams, founder of, calls their new feature, Awesome Questions, “A Platform For Your Radical New Movement Marketing”. The idea behind the release of the latest feature is to provide consumers and enterprises a platform for a marketing movement and knowledge gain.

We’ve all been witness to the recent proliferation of Question/Answer platforms and many of us have likely been buried in email from sites like Quora. In, posting a question on your own personal page is rather similar to those other Question sites. But, raising a question or discussion on a company page or product page could potentially open up new opportunities for marketers on the Web to market their solutions without spamming.  If you, the company, asks a question, it will go out to anyone who has already rated your page (see the original description on Tech Cocktail here) and you can choose whether or not to broadcast it across your other social networks. This new “Awesome Questions” feature also provides companies with the ability to enhance their corporate profile by responding to questions that are raised from the community itself.

According to Shams,

Combination of awesome companiesawesome solution, and awesome questions is a very effective way to build a really powerful marketing tool.  I believe the impact of these is substantial. You will be able to embed a YouTube video on the personal, corporate, solution offering, and question pages. I don’t think I need to remind you that video is a powerful tool to convey your message to customers. This is a huge opportunity to engage people in a contextually relevant manner.

This feature completes their core product development efforts, and now they are focused on pushing forward with customer acquisition and growth.

Awesome Questions

Screenshot of a Question & Answer page on

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Jen Consalvo is the Cofounder and COO of Tech.Co. She previously worked in product development for almost 13 years at AOL for audiences of millions. Follow her on Twitter at: @noreaster.

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