Aza Raskin of Massive Health: Great Ideas Are Always Obvious in Hindsight

March 20, 2012

5:00 pm

The healthcare system in the U.S. has been a mess for a while – and it’s not getting better.  Did you know that , despite hundreds of millions of dollars spent on public service announcement, 1 out of 5 Americans still don’t finish their antibiotics courses?

Aza Raskin, Founder and CEO of Massive Health, believes a little bit of design and a little bit of product can make people healthier – and that is the goal of his company, which a bunch of elite investors (Felicis Ventures, Greylock, Andreesen Horowitz, Charles River Ventures and MDV) have signed on to (it is still in beta).

As Raskin says in the video below, “We make products about people’s health that they love to use.”  Get his insights on hiring, the startup life, and why you need to fill your head with analogies when creating a product that will last. You can watch the Aza Raskin video.

You can find more of this year’s coverage of the #StartupLife at SXSW here.

Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!


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