April 24, 2015
It was a little over two months ago that BAND hit 40 million users on their redefined social networking platform and began their expansions into the US. Coming hot on the heels of that news, BAND recently announced the new 4.0 platform for iOS and Android.
BAND 4.0 introduces a new feature, Discover BAND, that lets users create or join public groups centered on similar interests. Essentially it’s a space where users can be themselves and share what they like with like-minded people – which, according to the team, is missing in the existing market.
As users became more comfortable with the expanding BAND service they started to request for a search feature where they could search for, and join, specific groups. Until this update though, band only had one option for all groups: they were unlisted, unsearchable, and invite-only. Also, the content within a group was accessible by members only.
It was also very important for BAND to build out their new BAND Discovery feature in line with company goals of deepening relationships in a comfortable space.
“On traditional social networks, like Instagram and Facebook, the audience is literally everyone – from cat lovers to haters. What happens, then, is instead of sharing what you are genuinely into, you share what your audience likes, even if you want to share photos of cute nieces, food, and pets,” says the BAND team.
According to the team, some people have compared BAND directly with Facebook Group and GroupMe, however BAND allows users to have multiple profiles unlike these other services. They did this to reflect real life: in one group you go by an old nickname whereas in a professional setting you go by a totally different name.
Also, BAND tries to convey a sense of communal space where their life happens. The team tells us that their users think their space, covered with its custom photos, feels more like a tree house than a simple chat room.
“We expect existing BAND users, as well as new users looking for a mobile-friendly interest-based community, will be receptive to the new public groups,” says the team.
Image Credit: BAND homepage
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