February 27, 2015
I wrote about Camp Mobile’s BAND recently, a platform that’s looking to redefine social networking and messaging apps for maximum control and private communications. The team was proud to announce that they recently hit 40 million users worldwide.
The invite-only platform lets users organize and interact with the people in their lives in smaller circles, or bands. It ensures for easier, more relevant communications between friends, family, neighbors, classmates, and teams.
“A 40 percent active user rate, 16 million out of 40 million downloads, is pretty high by social app standards,” says Ram Lee, CEO and founder of Camp Mobile. “As people become more connected, they feel more lonely and try to reconnect to the people that matter to them. BAND supports and cares about the small groups of people who feel lonely in a crowd, but still seek the value in private relationship among each other.”
The platform was officially launched in August 2012, and integrates chats, calendars, albums, and votes so that all members can stay up to date while their activity traces remain private. BAND also made the move to the US recently, expanding operations into an office in Palo Alto.
In terms of growing their brand in the US, BAND is hoping to mirror the success they’ve seen in Asian markets – their point of entry.
BAND made it easy for Korean classmates to connect with each other. Through the platform they were able to announce and RSVP to gatherings, and post event they had a central hub to share photos and comments together.
In Japan, it was the Otaku culture that helped BAND. Anime and idol fans flocked to the app to freely share their interest while remaining discreet.
Taiwan saw stock discussion groups pick up BAND first. There were also MMORPG gamer communities and an entire city neighborhood that latched on not long after. LGBT and Buddhist communities from Thailand found a place to connect via BAND as well.
Throughout their observations, Camp Mobile has come to one central conclusion: humans are the same everywhere. They truly believe that, any way you look at it, it’s in our nature to herd together like this – they just want to make sure our communications stay private and between us.
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