How to Become More Creative with Your Copywriting

April 8, 2016

7:41 pm

When it comes to marketing for startups, many things must be done correctly if the ultimate goal of creating conversions is going to be met. Data analysts, market researchers, web designers, and graphic designers all work together to determine target markets and customer personas, to design logos and web pages, to figure out which promotional materials are most important, and to determine which social media platforms are the best for creating customer engagement.

All of this is important, but one of the most important elements is missing. That element is content. This is where you shine. Here’s your challenge. How do you become more creative in  your copywriting?

Embrace Storytelling

When you write copy your copy, think in terms of telling a story. Everything that you write – from tweets to white papers – reveals a bit more about your company – your values, culture, and goals. By embracing a storytelling approach, you make your business more relatable to potential customers, and you create the desire to learn and read more.

In addition to this, many current trends in content marketing are a great fit for storytelling as a means of content marketing. One example of this is the single page website where content flows from top to bottom without the need to navigate to various webpages.

Use Tools to Improve the Quality of Your Writing

There are a wide variety of tools that are available to you if you want to improve the quality of the content that you produce. Here are just a few of them:

  • Hemingway – Highlights elements in your writing that makes reading your copy tedious, and helps you recognize your bad habits.
  • Grammarist – An excellent reference guide for use of language, grammar, mechanics, and style
  • Read-Able – Helps you to determine the readability of your content and the educational level for which it is most appropriate
  • UnSuck-it – You already know that using business jargon in content is a big turn off, but sometimes it is difficult to explain a concept without it. This tool helps you to either come up with substitutes for jargon that might be confusing for readers, and with easy ways to explain these techy terms, if you cannot avoid them.
  • AllTop – Use this website to determine which trending topics and headlines should influence your blog posts and social media contributions.

Solve Problems

If you focus on solving the problems of your client’s customers, you are sure to create content that attracts new people, creates engagement, and helps you to develop relationships with potential customers and visitors. In fact, if the lion’s share of your content is focused on meeting the needs of visitors and followers, people will continue to come back and view your content, and might eventually answer your calls to action.

When you are writing posts on social media, adhere to the 80/20 rule. 80 percent of your posts should be about providing needed information and education. The remaining 20 is okay for promotion.

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Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien

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