Behind the Scenes with Brad Feld, Andrew Warner & 2 Local Startups

April 1, 2011

9:28 pm

We’ve posted the videos from last month’s DC Lean Startup event. Special thanks to Mark Bebawy for recording. Details about the event are below.

Video 1

Video 2

Video 3

Video 4


Kevin Dewalt, Patrick Smith and Steph Hay organized another great event. Follow the DC Lean Startup Circle here.

The Talks:
The entrepreneurs behind 2 DC startups – and Style Borrow (working name) – discussed the strategies they are using to develop markets, get early customers, and build their products.

1. is a conversational marketing platform that enables users to transform disorganized, ad-hoc approaches to social media into managed, sophisticated campaigns. Co-founder Michael Mayernick (@mmayernick) shared some tricks his team learned while experimenting with testing strategies, including how to:

  • Use un-built features to generate insights
  • Look beyond the data to implement solutions
  • Test your testing

2. Style Borrow is a garment library to which women can contribute and borrow clothes, including tops, bottoms, shoes, and accessories. Founder Rebecca Thorman discussed how she’s testing the idea without building a product and acquired an inventory without paying a dime. She’s looking for input on topics like:

  • The viability of a subscription model
  • Finding the sweet spot between scale and investment, both in terms of technology and fulfillment
  • Which financing opportunities to explore — and when
  • How to maximize profitability potential via additional revenue streams

The Expert:
Providing feedback via Skype from Boulder was Brad Feld, co-founder and managing director at Foundry Group, and co-founder of TechStars. He speaks around the world and also shares insights on
Bonus Round! Another Expert:
After the presentations, we were thrilled to have an opportunity to turn the tables and interview Mixergy’s Andrew Warner, who joined us in-person at the event.

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Jen Consalvo is the Cofounder and COO of Tech.Co. She previously worked in product development for almost 13 years at AOL for audiences of millions. Follow her on Twitter at: @noreaster.

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