April 1, 2011
We’ve posted the videos from last month’s DC Lean Startup event. Special thanks to Mark Bebawy for recording. Details about the event are below.
Kevin Dewalt, Patrick Smith and Steph Hay organized another great event. Follow the DC Lean Startup Circle here.
The entrepreneurs behind 2 DC startups – Giv.to and Style Borrow (working name) – discussed the strategies they are using to develop markets, get early customers, and build their products.
1. Giv.to is a conversational marketing platform that enables users to transform disorganized, ad-hoc approaches to social media into managed, sophisticated campaigns. Co-founder Michael Mayernick (@mmayernick) shared some tricks his team learned while experimenting with testing strategies, including how to:
- Use un-built features to generate insights
- Look beyond the data to implement solutions
- Test your testing
2. Style Borrow is a garment library to which women can contribute and borrow clothes, including tops, bottoms, shoes, and accessories. Founder Rebecca Thorman discussed how she’s testing the idea without building a product and acquired an inventory without paying a dime. She’s looking for input on topics like:
- The viability of a subscription model
- Finding the sweet spot between scale and investment, both in terms of technology and fulfillment
- Which financing opportunities to explore — and when
- How to maximize profitability potential via additional revenue streams
Providing feedback via Skype from Boulder was Brad Feld, co-founder and managing director at Foundry Group, and co-founder of TechStars. He speaks around the world and also shares insights on BradFeld.com.
Bonus Round! Another Expert:
After the presentations, we were thrilled to have an opportunity to turn the tables and interview Mixergy’s Andrew Warner, who joined us in-person at the event.
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