May 5, 2016
With gender inequality a persistent problem within tech and business, companies are getting creative with finding solutions that appeal to everyone. Buy Up Index is the latest innovation that’s tackling gender inequality head-on.
Buy Up Index was created by Amy Willard-Cross, who put her knowledge and expertise to the test by bringing awareness to the many difficulties that American women face in business and economics. Through Willard-Cross’s career, she’s seen the influence women have on the economy (American women hold the majority of economic buying power), but far too many companies fail to tap into this market and ignore women’s concerns and interests for products. This causes a massive disservice not just to women consumers but for the economy as a whole.
But with this information at hand and with co-founding Buy Up Index, she’s using the mobile app to put the power of influence back into the hands of consumers – with the hope that this economic buying power can be put towards companies that put women first. How? The mobile app and ranking systems allow users to rate companies based on their performance in these various areas of business, philanthropy, advertising, and promotions/board positions. And, while Google still gets some flack for its lack of diversity among its engineers, the company seems to be doing its best for increasing women’s presence.
Here is this list of Buy Up Index’s 15 best companies for women:
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