This is the Best and Most Emotional Apple Commercial [VIDEO]

December 15, 2014

8:00 pm

Apple has been known to produce some visually stunning and emotionally-charged commercials in the past, but the tech giant may have outdone itself in its most recent Apple commercial.

The Apple commercial – titled “The Song” – features a beautiful story of a young woman, her grandmother, and an old recording of a song sung by said grandmother. Keep in mind that the point of the ad is to show consumers the possibilities of Apple’s products, and the overwhelming sentimentalism will certainly hook onto the warm-blooded, winter holidays-charged hearts of humans everywhere. Whatever – this Apple commercial is seriously beautiful and touching and I’m crying.

Watch “The Song”, the newest Apple commercial made for the holiday season:

http://youtu.be/WRsPnzcZ1VY

(H/T The Daily Dot)

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.

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