Better Human Race: Surfing the Web Can Help Change The World

June 10, 2010

4:34 pm

I get up every morning determined to both change the world and have one hell of a good time. Sometime this makes planning my day difficult.
— E.B White

As busy entrepreneur and mom, some weeks I spend a lot of time surfing the web to help both my clients and my family, leaving me very little time to help save the world. Imagine a way to do all of the above – all at the same time. Then you can imagine Better Human Race.

Better Human Race uses web services you use every day, like Google, Amazon, and Facebook, to help charities like Feed America, Doctors Without Borders, and more. If they reach their goal of 1 million people, they will feed, educate, and provide medicines and surgeries for over 10 million people in need, in America and worldwide.

Check out these before and after results.

Last week, like any week, I searched and shopped for terms like: “walrus” and “bibliography” (for my 10-year-old’s science project), “AIGA DC” (for clients in the graphic design field) “compare pearl sound check and vision drum sets” (for my son’s very Sweet 16), and unfortunately, “symptoms poison ivy” (for his older sister’s friend who opted for the woods instead of the port-o-potty at the big show).

I helped a mere five people.

Less than a minute

Yesterday after taking less than a minute to login to Better Human Race with my Facebook account and download their Google-powered Toolbar, I re-enacted the same searches above and used their Shop4Charity feature to price the drum set.

The results?

According to my stats, I helped 26 people! Quite a difference.

Responding to one of the largest opportunities humankind faces today – unifying people’s willingness to help others in need, consumers’ purchasing power, and groundbreaking social communications technologies – Better Human Race is encouraging everyone to think about their online actions, and how these actions can help bring positive change to the world.

Launched in beta in 2009, Better Human Race set out on a mission to create free, easy and safe ways for millions of people to help fellow humans who are in need. Based in Philadelphia, founder Ross Shanken of Better Human Race will be joining us as a showcased startup demoing at TECH Cocktail DC 9 June 17th during Digital Capital Week in Washington, DC.

Editors Note: Michelle Hoffman is the secret identity of The Burning Desire. Her super-powers include interactive digital storytelling and creative alchemy. She’s one half of a new dynamic-duo with @JillFoster. You can follow some of their adventures @tbdunmasked.

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