Beyond your Grandfather’s Security System: How New Security Technology can Improve your Bottom Line in 2015

December 27, 2014

2:00 pm

There continues to be a lot of discussion surrounding the topic of cyber security for businesses of all sizes. But today, physical security and cyber security are no longer separate entities – they’ve converged such that one effort to defend can’t be successful without the other. This reality is especially notable for entrepreneurs, who need to know how to best protect assets with as few resources as possible.

Gone are the days when physical security technology consisted solely of a clunky camera in the corner of a business. Modern businesses, no matter their size, require an integrated approach to security that enables on-the-go access and sophisticated operational visibility to unlock intelligence from the inside out.

Here’s why entrepreneurs and small businesses should keep physical security top-of-mind in 2015, along with best practices to not only complement cyber security measures, but also to contribute to a business’ bottom line.

1. Keep Line of Sight to Entryways Clear

Brick and mortar small businesses frequently frontload their stores to attract prospects from outside. However, this practice can hurt as much as it can help, since the added clutter can limit the line of sight for employees. After setting up store displays, managers should take time to walk the floor to ensure there is a clear line of sight to each door from all directions. They should be especially mindful of any back or side doors, which can be used as a quick getaway for thieves.

By having a direct line of sight, business owners can also gain important insight from observing which routes customers take when walking through the store or showroom. For instance, is there a particular display that is catching customers’ eyes?

2. Prepared Employees Make Safer Employees

When business starts picking up, many business owners may hire additional employees to help keep up. While they work to grow their business, it is important to ensure that all employees are well-versed in and abiding by business policies and proper security protocols, should an issue arise. It’s as easy as spending a few moments to review with all employees how to handle witnessing a theft, what customer behaviors are red flags and who employees should contact in the event of an incident. They should also be informed of any emergency detection solutions in place at the business.

Educating employees on security best practices can ensure the overall safety of employees, customers and the business.

3. Remember that Upgrading Security Technology is Quick and Simple

If resources allow for it, small business owners should consider upgrading to an affordable commercial-grade IP video surveillance system. IP security cameras provide HD quality video which results in better video clarity than older analog video systems. There are plenty of options available on the market that are easy to use and install, and can help owners monitor areas of a business that are more susceptible to theft.

Newer surveillance systems can provide unbiased business insights and invaluable visibility, and are also designed to grow with a business so that security technology can adapt to changes as they happen.

4. Leverage Mobility for Operational Insight and Increased Customer Satisfaction

Furthermore, new cameras like those mentioned above can connect with mobile monitoring apps for remote viewing from any web-enabled device, meaning mobility can deliver transparency like never before. Mobility also offers business owners the chance to delight customers in new ways with customized experiences. With mobile point of sale (POS) innovation and insight that allows for the increase of purchases throughout the entire business, the owner can establish a more satisfied customer leading to more sales.

Ultimately, this “connected business” model necessitates and allows for business owners to access security controls while on the go, and in turn provides peace of mind while helping them better manage their business.

As entrepreneurs work to scale their businesses, it’s important to remember to protect the assets they’ve worked so hard to obtain. The key here is to be proactive with an integrated security plan that incorporates both cyber and physical security measures. By supplementing existing resources to make sure their assets are secure, business owners can also gain valuable insight into operations that will enable them to scale smarter.

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Steve Leitz is the Director of Small Business for Tyco Integrated Security. Steve is a 20-year veteran of the security industry and has held leadership roles with the largest security integrators in the world. He is considered an industry thought leader, identifying trends in both electronic security technology and current risks to customers.

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