Bharat Vasan: Your Goal is Not to Acquire More Customers, But Happy Customers [VIDEO]

October 28, 2014

6:30 pm

In a conversation about the intricacies of the investor-investee relationship, Charles Hudson (partner at SoftTech VC) and Bharat Vasan (COO of August) told the audience at Tech Cocktail Celebrate Conference that the dynamic needs to be balanced for the sake of the company’s growth.  Especially if you’re an early-stage, hardware startup.

“It’s the job of management and the board to focus on the long-term view,” explains Vasan when it comes to scaling your product. Even if larger companies like Amazon come along and want to develop a relationship, “You have to figure out if that is the best channel for your customer base.”

For a hardware startup looking to scale, saying yes to the first large retailer can be a very expensive decision in the long term. Your goal is to acquire happy customers, not only focus on the revenue.

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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