June 30, 2014
Butterfly in the sky, #amirite? As a child of the 90s, I grew up on Reading Rainbow, and got super excited when Levar Burton launched his Kickstarter campaign to raise $1 million to develop brand new Reading Rainbow programming across multiple platforms to adapt to modern standards.
— LeVar Burton (@levarburton) June 30, 2014
In its first day alone, the Reading Rainbow Kickstarter campaign managed to raise its initial $1 million goal. With 50 hours left, the campaign has now raised over $4.5 million dollars in funding from more than 91,000 backers – the most number of backers ever for any campaign on the platform. Today is a special day for all book nerds – huzzah!
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