Bill Swilsow Shares Advice Reflecting On Startup Experiences

May 3, 2012

10:14 pm

Taking on a web business in 1997 was new frontier, especially in the Midwest. Based in Chicago, was created to offer a rich online classified advertising experience around automobiles. Bill Swislow, the Senior Vice President of Product at, was there from the beginning, from concept and startup phase to the point when turned into a profitable company – and he’s still there today.

We had the opportunity to sit down and talk with Bill in Chicago as he reflected on his startup experience. Bill also shared some advice as he took us through some of his startup highs and lows.

Watch the video interview with Bill Swislow of You can also watch other interviews with innovators and thought leaders as part of the Tech Cocktail Conversations podcast on iTunes.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups.

Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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