Bing Rolls Out Facebook Social Search Features

November 4, 2010

1:03 am

Bing Facebook Social Search

Bing Facebook Social Search

Social search has been talked about for years and to date no one company has nailed it. So we are interested to see if the integration of Facebook into Bing will create a sticky social search experience. Past attempts have failed because they were social but they expected the users to help dictate search results. Since users are generally lazy and really not interested in helping curate search they did not pan out. Have you seen the new Bing social search? If so, what do you think?

Today we are completing our deployment of our new social features that we built in partnership with Facebook.

Read more on the bing.com blog.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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