Does the Future of the Cannabis Industry Lie in Data?

May 7, 2015

10:00 pm

For a long time, people kept telling me that Peter Thiel would be the first domino to fall in the legal cannabis investment industry, and they were dead-on accurate. It seems, now, since having some big investments in companies, the tone has shifted a bit to focus on data.

That’s right, a lot of companies are saying that the future of the legal cannabis industry as it relates to tech is in data aggregation. It makes a lot of sense when you think about it: there are compartmentalized legal markets that have difficulties communicating with each other.

Jeremy Carr, the President of Evergreen Systems Incorporated, has made it his mission to be at the forefront of this trend. His company BlazeNow, which is currently in development, is being built out to provide dispensary management tools for both customers and managers.

According to Carr, the UI will be functionally superior to current, similar platforms like his biggest competitor Weedmaps.

“We recognize that there’s a need for real time data in this emerging market – we’re trying to develop tech that will allow us to collect and package data for retail,” said Carr. “By providing these tools and platform for users to interact with dispensaries we can actually collect that valuable data.”

The idea had been brewing in his head for quite some time as Carr spent some time in the legal cannabis market as an investor. From there, he moved into taking over management and investing into retail dispensaries.

“Once I got into the retail side I realized how much we relied on Weedmaps. I’m always looking for new opportunities, and after analyzing nearly every business in the industry, Weedmaps was the one that was the most scalable, had the most profit potential, and also [had] very little competition.”

BlazeNow will provide a high-end advertising experience for free while they build their relationships with dispensaries. Additionally, they’ll provide them the tools that will not only give them the important data from their business, but also allow Carr and his team to collect that data.

Currently, Carr is awaiting approval from Apple for his iOS app. It’ll be their first iteration as the web platform for BlazeNow is about eight to ten weeks out from a full launch.

“It’s been quite a journey – there’s a lot of pre-development last year but we’re doing this in a public vehicle,” said Carr. “The reason we’re doing it in a public vehicle is because I wanted to give the average investor a chance to invest in a viable product that won’t be hampered by different states, excessive taxes, and I feel that as a public company CEO who understands the business I can provide a good opportunity.”

But that’s only phase one of their development plan. Phase two entails providing a wholesale marketplace website for the dispensaries. After all, Carr has been contacting every dispensary and delivery service in the industry, so he thought it’d be a good idea to provide them a platform through which they could connect.

“There’s a lot of opportunities in this business and there will be even more in the next ten years…Tech will play a very important role in bringing the community together.”

Image Credit: Wikipedia

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Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988

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