Blind Video Dating Game Brings Gaming and Video Together For a Whole New Online Dating Experience

April 8, 2012

10:00 am

Michael Mikikian, Founder of LA-based Gickup, which we have covered before, wants to bring back an oldie but goodie – The Dating Game.

Yes, the cheesy, super popular game show that ran from 1965 to 1986.

This time, of course, it will be all online – and The Blind Video Dating Game (BVDG) looks really fun.  Thanks to technology, 4 people will have the same experience online, with 1 person (a guy or girl) behind a wall and 3 people of the opposite sex on the other side.  But this time around, they’ll all be in different places, playing the same game that will be broadcast to a global audience.

“No one else has done this before – integrating a gaming layer on top of video with a multi-person audience.  This is a new paradigm shift in online dating.”

As Mikikian pointed out, historically, people fill out an online dating profile and figure out the best way answer questions.  But as the Wall Street Journal reported last year, successful dates that lead to real relationships rely on conversational habits and problem solving tendencies, which most dating sites fail to address.  With the BVDG, video chat solves that problem.

The team is currently raising money on Kickstarter, and are betting that the modest cash infusion they are looking for – only $5k – can compete with the $8M behind Airtime.

“We are excited to see if the Chatroulette phenomenon can be expanded into a commercial business,” Mikikian explained.  “Initially the game will be free – like TV there’ll be online video ads between games  – but at some point we might have premium game rooms for only paid members who have gone through additional screening.

So, how do you play the game?  You sign in on Facebook, and they capture pertinent details about you from your profile to figure out what you are like and interested in.  You also fill out a short questionnaire, and you must submit a one minute video audition that will be viewed by casting directors who will pair you up with potential participants.

Yes, casting directors – if that sounds super cool to you, you can apply to become one on their Kickstarter page.   With cofounder Brian Fudge and advisors who are TV producers on board, I am willing to bet that this David can beat the many Goliaths of online dating, including the upcoming Airtime.

Stay tuned!

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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