Blink Launches Seecurity: A DIY Home Security Suite

January 3, 2017

4:30 pm

Today, Blink is announcing a full suite of hardware being added to their do-it-yourself home security offerings in anticipation for CES 2017. A Kickstarter success story, the company initially launched with a wireless, battery powered cameras designed to monitor your home. Last month they announced Blink XT, set to officially launch this week at CES, which will now be accompanied by five new pieces of hardware and monthly service plans.

Set for release in Q2 of 2017, Blink will expand their suite to include a 4G sync module and battery backup, entry sensors, a 105 decibel siren, keypad for doors and entry points, and a water sensor. The expansion, which includes a 4G connected sync module, will completely change the game for Blink, as that was one of the only real negatives holding their offerings back in the past. With the new sync module, people will be able to continue to monitor their home and outdoor spaces regardless of an internet connection or loss of power, perhaps the most pressing issue IoT companies face today.

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In the past, Blink didn’t offer service or monitoring plans, a huge selling point for DIY home security, but the new hardware will require it. For their standard WiFi sync and camera systems, no plan will be necessary; however, to use the sensors, siren, and keyboard, people will have to choose between a $10 (self-monitoring) or $20 plan (third-party monitoring).

SEECURITY SERVICE PLANS $9.99/Month Plan $19.99/Month Plan
4G Cellular Connection with Battery Backup for Data & Video
Security Hardware Kit Support: Siren, Keypad, Motion Sensors, Water Sensor
Monitoring Service Self-monitoring 24/7 Third-party professional monitoring

“At Blink, we’ve created a core Seecurity philosophy, meaning that the ability to see, and therefore know, exactly what is happening at home from anywhere at any time is vital to achieving true home security and peace of mind,” said Peter Besen, the CEO of Blink. “Operating under that mantra, we have leveraged Blink’s expertise to develop affordable, DIY products with video at the forefront. These new offerings will serve the growing segment of consumers demanding best-in-class, affordable, and fully encompassing home security coupled with the flexibility to keep an eye on their homes while on-the-go.”

To date, Blink has shipped more than 250,000 cameras in the past year. The company has also been named a CES 2017 Innovation Awards Honoree.

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Elliot is an award winning journalist deeply ingrained in the startup world and is often digging into emerging technology and data. When not writing, he's likely either running or training for a triathlon. You can contact him by email at elliot(@)elliotvolkman.com or follow him on Twitter @thejournalizer.

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