November 21, 2012
Integrity Ballistics is a startup in a unique industry: ammunition.
The Boise company produces a “less lethal” round of ammunition for a 12-gauge shotgun. Less lethal rounds are used in certain circumstances, like law enforcement and animal control. Invented by CTO Joe Kolnik, their Burns 1401 round flattens on impact, causing less damage than others.
Below, Jim Greer explains how September 11th inspired their company and how it has grown.
Tech Cocktail: What was the inspiration behind Integrity Ballistics?
Jim Greer: Integrity Ballistics was founded after September 11, 2001, where we saw a need to help air marshals onboard airplanes with a product that could safely be fired and not rupture an aircraft fuselage. Since that time, we have expanded our market focus to supporting law enforcement and wildlife service agencies with their less lethal requirements.
Tech Cocktail: How do you differentiate yourself from the competition?
Greer: Integrity Ballistics differentiates itself with its focus on understanding and supporting its customers with a highly engineered product that is safer due to its unique properties and outstanding customer service.
Tech Cocktail: Describe a challenging moment for Integrity Ballistics.
Greer: The most challenging moment for our company so far has been to learn how to integrate and communicate efficiently with additional partners and team members. We recognized two years ago that we needed to add talent in order to commercialize our product and to learn from potential customers more effectively. Our partners are located in four states, which gives us tremendous physical reach but also requires that we coordinate and communicate in unique ways.
Integrity Ballistics was a showcased startup at our Tech Cocktail Boise mixer.
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