January 25, 2013

4:50 pm

Boise State University, along with other research universities, has officially launched GoGo Labs, a startup company that developed educational gaming platform 3D GameLab.

GoGo Labs founder Dr. Lisa Dawley, a national expert on learning environments and a former professor and chair in Boise State’s Department of Educational Technology, developed the software with educational technology faculty member Dr. Chris Haskell while at Boise State. Collaborating with the university’s Office of University and Industry Ventures (UIV) in the Division of Research and Economic Development, Dawley and Haskell worked to refine, test and market the software product that provides technology-based learning opportunities.

GoGo Labs’ software is aimed at increasing learning engagement and performance outcomes through technology. In today’s culture, students can transition seamlessly between online play and online learning. GoGo Labs builds on this familiarity with gamification — the use of game mechanics and thinking in non-gaming contexts — to increase understanding and retention.

“Boise State thrives on innovation,” said Bob Kustra, president of Boise State, “and this launch is a great byproduct of that atmosphere and the mechanisms now in place to encourage entrepreneurship on our campus. And what a great new teaching tool. As any parent or grandparent knows, today’s kids ‘get’ games.”

GoGo Labs delivers quest-based online learning experiences and other learning technologies that are already bringing in business locally, nationally and internationally. Approximately 95 percent of revenue generated comes from out of state. While the initial market is focused on individual teachers and groups of teachers, an enterprise platform addressing other markets, including educational organizations, corporate training delivery and health management, will be developed later this year.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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