June 11, 2013
Are all men born with an innate inability to shop for clothes? This is a question that has stumped girlfriends since the nascence of the novelty tie. Indeed, even gay men need help shopping for clothes sometimes (not me, of course – I’m pretty on point). But, admittedly, shopping for clothes that 1) match our style and 2) fit well is time-consuming and, really, nobody has that time to spare nowadays. No more worries, bros, Bombfell‘s got us covered.
“Guys hate shopping, and for most men there’s also a significant knowledge barrier – they simply don’t know what looks good on them. We’re building retail from the ground up for guys: personalized, guided, and efficient buying,” says Bernie Yoo, one of Bombfell’s cofounders.
Bombfell is a paid, monthly subscription service that will send you a stylish new shirt, pair of chinos, or whatever else. For the sartorially-minded, you know there are already companies that provide services similar to Bombfell. There’s Frank & Oak – the Montreal-based startup that utilizes a similar subscription service – but the company only offers pieces from its own line of clothing (and where’s the fun in that?). From popular brands like Ben Sherman and Penguin, to specialist brands like Farm Tactics and Descendant of Thieves, Bombfell’s wider selection from already-established designers definitely gives it an edge over its Canadian competitor.
Then, there’s Chicago-based Trunk Club. Although similar in their goals, Trunk Club is significantly more expensive (offering individual pieces that can cost more than $300). Bombfell offers three different plans: Essential (up to $69/item), Premium (up to $129/item), and Luxury (up to $199/item). Additionally, whereas Trunk Club involves intensely engaged talks and consultations with their stylists (via Skype or phone), Bombfell relies on a less-pressured, tech-driven approach to personalized styling.
“We’re tech-driven, bringing the principles of the web to bear on clothing retail to deliver truly personalized service at scale. More automated, more efficient, and lower-priced,” comments Yoo.
More time to do the things we actually want to be doing – this is what drives Bombfell’s strategy. It’s an intuitive process that takes into account one of the most annoying things about clothes shopping: having to actually engage with salespeople and stylists. Honestly, Bombfell’s tech-driven process can’t get any more efficient: 1) you fill out their online form, submitting info on your sizes, preferred clothing styles and brands, and how much you want to spend; 2) algorithms are used to more accurately gather clothes you might like, even taking into account social media data from Facebook, Twitter, and LinkedIn; 3) Bombfell’s stylists handpick styles and pieces they think match your preferences; 4) you receive a preview email with photos of every order (where you have the option to request a different selection); and then 5) the clothes are shipped to you to keep or return.
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