Booker Raises $35M in Funding to Expand Services to Commerce Market

March 3, 2015

2:30 pm

New York-based service commerce startup, Booker, announced it raised $35 million in a Series C round led by Medina Capital. The company helps businesses sell their services online, via mobile device or in person, creating a seamless online booking experience for their customers.

Other investors include Jump Capital, Signal Peak, strategic investor First Data, and previous investors Bain Capital Ventures, Revolution Ventures, and Grotech Ventures. Booker will used the funding to expand into service commerce market.

“Today, most local service businesses still operate primarily only in the offline world,” said Josh McCarter, Booker CEO. “But consumer behavior is rapidly changing. Restaurant, hotel and car booking apps have begun to shift the way consumers now interact with all types of local businesses. Booker is uniquely poised to provide nearly every type of local service business with an all-in-one solution that helps them manage their business and enables consumers to discover, book and pay for their services online.”

With competitors like MindBody, Booker will take them head on by diversifying rather than focusing in one core type of company within that service niche. There are many opportunities for traditional businesses to use their platform for online bookings, from plumbing companies t0 massage therapy, tree-trimming, and pool cleaners. According to McCarter, Booker processes more than three million appointments each month across 73 countries in 11 languages.  Forbes estimates values the company in the $200 million range.

“We firmly believe that the migration of offline service businesses to online service commerce platforms represents a huge market opportunity,” said Adam Smith, Partner at Medina Capital. “Booker is leading the way with an easy-to-use software-as-a-service solution that replaces legacy or offline systems.”

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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