November 18, 2015
SXSW, Web Summit, your local meetup, and maybe even bronycon all have an issue in common: lines. Lines to pick up your badge, lines to change your schedule, and lines to get into sessions. The only thing with more lines is Charlie Sheen’s desk.
Features, Logistics, and Destroyer of Conference Queues
Not only are event and conference lines frustrating to guests and speakers, but the logistics associated with getting people to the right place and in a timely manner is a nightmare for event hosts and organizers. However, New York City based Boomset has a solution to all your queuing needs and it plays well with your typical ticketing systems. Moreover, it’s a mobile platform so everything can be done through tablets and devices already handy.
After chatting with Boomset COO Meara Razon, it’s clear that the company is looking to fill the gap areas left behind for systems that don’t have as strong of an onsite offering.
“Boomset is a compliment to other the other free event platforms (Eventbrite is a preferred partner). The platforms offer ticketing online, but need support on site usually. We work with all of these companies, and that is part of the secret to our success and we created an API to them.”
The typical process an attendee faces when arriving to a conference is finding the badge area, finding the table with the right badges for your last name, try to figure out where the coffee is, and then mingle a bit before trying to find your first session’s location. With Boomset, attendees go to any line or booth, the attendee provides their name and the badge is printed dynamically right there. For conferences with different tracks, an attendee can also have it adjusted on the fly and managed through the system rather than hoping there is space left over.
For a recent hairdressers event in Las Vegas, Razon discussed how their platform was able to streamline the registration logistics.
“There were more than 5,000 hairdressers attending a two-and-a-half-day conference with more than 50 sessions to go to. Everyone checks in, you print your beautiful color badge. It consisted of name registration and personalized schedules, and attached drink tickets to it. It was such a quick line that nobody had to wait for more than five minutes,” said Razon. “They had another kiosk to change their schedules. They also had big screens up showing how many seats were available left in each room/part of the schedule. It allowed the organizers to be able to easily pivot and print out a sticky that overlaid on the schedule.”
Best of all, the platform is designed to scale. It also knocks out a common request for exhibitors who want to collect information from attendees, but can’t have direct access to the full registration list. Rather than paper forms, exhibitors can scan an attendee’s badge and mark them by what level of a lead they are (cold, warm, or hot). Personally, I think that is one of the coolest features of the system, and that’s because without question someone will always ask for the registration list. “Our same system can be used for any size event. You don’t have to change the system, it’s just a question of what tools you need. Whether it’s scanners with QR codes, etc. You can use whatever tools you need,” said Razon.
Boomset the Company
Boomset was created by two founders, including current CEO Kerem Baran, from Turkey after experiencing one too many long lines at nightclubs. They thought there must be a better way to handle entry, and according to Razon the duo decided to turn the solution into a company. Although the company has been around for four years, it’s only been the past two that the company has focused on market adoption.
Investors pushed the team to stop focusing as much on building the product, and place a greater emphasis on sales. This led to their open model where they partner with other event and ticket management offerings. Although Boomset is primarily bootstrapped and cash positive, in the past they received $150K in outside investments across three rounds.
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