Latest Pinterest Copycat Boxnutt Targets Reddit Demographic

June 11, 2012

3:30 pm

There’s a Pinterest for videos only.  Another for brides.  A Chinese version.  Another is trying to become an online mall.  There’s one for note taking.  One that has almost no discernible differences.  One for porn (clearly way NSFW).  A Pinterest/Instagram mashup.  I could go on…

Now there’s Boxnutt, the Pintereset for the Reddit demographic (read: 25–34 year old guys).

“Boxnutt was created to fill a void in my own online experience. I’ve been an avid user of social news sites, first Digg and then more recently Reddit, and always felt from a design standpoint things could be improved greatly,” says Brandon Kruzeniski, Boxnutt’s creator.

The look and functionality is the same – staggered visual layout, comment and/or share – but instead of cupcakes and sundresses, Boxnutt features rude turtles and creative ways to cheat on a test.

Redditors, check out Boxnutt, and let us know what you think in the comments below.  

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When Zach Davis isn't getting lost in the mountains, he is hustling from Boulder, CO as Tech Cocktail's Director of Marketing. He is the author of Appalachian Trials, a book chronicling the mindset necessary for thru-hiking all 2,181 miles of the Appalachian Trail, a feat he accomplished in 2011. Zach is a green tea enthusiast, die-hard Chicago sports fan, and avid concert-goer. Follow Zach on Twitter: @zrdavis.

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