September 25, 2014
Apontador, Brazil’s leading maps route and local search website, has raised US $15M from mobile commerce platform Movile. Much like Yelp, Apontador provides Latin Americans with review and information about local businesses and restaurants. The investment will help Apontador develop its mobile-first platform to connect people on the go to local businesses while nurturing local commerce for small merchants.
“Movile is a fantastic partner for us moving forward because they are mobile experts and we already have a great web product.” said Moacir Kang, Apontador’s CEO. “We’ve seen what they’ve done with iFood, quintupling their orders taken through mobile in under a year. Now we’re ready to grow Apontador even faster in the next year by embracing mobile at a time when the region is taking off. ”
The news follows Movile’s recent $55 million dollar round of funding and adds local business search and review to its suite of mobile apps. In February 2013, Movile invested $2.6 million into iFood, an existing GrubHub-like service popular in Brazil, which acquired a similar service, Central do Delivery announced earlier this year. Since its investment from Movile, 60 percent of iFood’s orders now come from smartphones, up from 7 percent prior to that. iFood is now on track to deliver 3.5 million adds local business search and review to its suite of mobile apps that already includes the region’s premier food delivery app, iFood.
According to a recent study the number of Brazilians who use mobile internet increased by 106 percent in only two years, while M-commerce rose 82 percent in under a year, putting it on pace to double in 2014 alone. As Brazilians and Latin Americans increasingly adopt smartphones, there’s a big opportunity to help connect them with the purchases and businesses they need in their day to day life.
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