Brides-To-Be: Get Inspired and Organized with Lover.ly

October 15, 2011

10:00 am

For most women, planning a wedding is both exciting and extremely stressful. There’s plenty of information out there to inspire and help you create the perfect event, but how can you sort through it all and find the best ideas?

NYC-based Lover.ly is a visual search engine for wedding planning that lets brides hone in on every precise detail–or simply explore every creative idea imaginable. Lover.ly was founded by Kellee Khalil and recently named Brides.com  Editor-in-Chief Julie Raimondi as its Editorial Director.

Brides-to-be can build mood boards from a library of images hand-picked by expert wedding bloggers. So you can show your bridesmaids exactly which dress you’re talking about, or get help deciding which flowers should be in your bouquet from all your girlfriends.

Lover.ly has partnered with some of the best bridal content producers out there to help users find and share wedding content online. Each image allows users to see which blog it came from, the floral designer, dress maker, venue location, and more. Brides-to-be can browse over 100,000 images that have been curated by the best in the getting-hitched business. This eye candy includes images of bouquets, vintage dresses, destination weddings, immaculate cakes, and plenty of inspiration to help you get it all just right.

When I was planning my own wedding a few years ago, I bought a bulky wedding planner, which I stuffed with clippings from bridal magazines, brochures, and business cards showing ideas and contacts for everything from flowers to honeymoon information. If Lover.ly had been around then, I could have simply gathered my ideas from around the web and stored them in the cloud for easy access. Lover.ly makes it easy to share ideas with friends, and the site was created in HTML 5 so users can access it from their iPad or iPhone on-the-go.

Are you in the throes of wedding planning? Check out Lover.ly, and get inspired!

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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