May 6, 2013
Let’s get this out of the way first. Yes, I am a guy. But, as my older sister and my girlfriend will attest to, I have been mercilessly stuck in enough wedding conversations to understand the daunting task that is planning a wedding. And yes, I have seen Jennifer Lopez’s Wedding Planner more than once.
One of the biggest decisions for brides-to-be, and the most important one for bridesmaids, is the bridesmaids’ dresses. Traditionally, brides and her bridal party went to brick-and-mortar stores, window shopping and trying on dresses until the bride (and hopefully her bridesmaids) found “the one.” And if some of the bridal party is out of town, or doesn’t live close enough to take part in these shopping excursions? Well, they probably did a lot of finger-crossing.
That is, until Brideside launched.
Brideside’s mission is to save bridesmaids from being cut out of the bridesmaid dress shopping loop and, hopefully, save them from donning dresses that force them to hide from cameras during the wedding. As the name suggests, bridesmaids want to be by the side of their fiancee-d friend – not only to help pick out a dress, but also for the memories and excitement that preparing for the big day brings – even if they are on the other side of the country.
With Brideside, brides and their bridal party can search, save in their “closet,” and purchase dresses online. The search features allow users to search by dress color, designer, fabric, or style. Where Brideside sets itself apart from competition is in their shopping experience assistance.
Would The Wedding Planner’s Fran Donolly purchase her bridesmaids’ dresses without first seeing them? Not a chance! That is why brides or bridesmaids can request swatches of the dress from Brideside, guaranteeing that the color and texture satisfies their desire. Users can also sample the dress at home by ordering a Brideside box. Although the Brideside box dress sample sizes are dependent on availability, by ordering a sample users can make sure that the final product they are ordering is as perfect as the day it will be worn on.
As an added bonus, Brideside inspires future brides with a visually stimulating and fun feed of weddings. Like what you see? Brideside users can talk to the bride or shop the look in their marketplace.
Going to all these extra lengths so customers get exactly what they want, Brideside delivers the same benefits that physical stores offer their customers. But without the hassle of trying to corral the whole bridal party together at one time, or leaving any bridesmaid out of the process. And, that is something that has brides-to-be and bridesmaids-to-be sighing in relief across the country.
Brideside was a showcased startup at our Tech Cocktail Chicago mixer.
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