Buy and Manage Ad Campaigns Across Multiple Social Networks

August 11, 2010

3:36 pm

For anyone trying to reach a specific audience, it can be unclear as to where to find those customers and increasingly, which social networks to advertise within. In some cases you might choose to place an ad on Facebook and in others you might decide to go with LinkedIn or maybe both. Once you start managing multiple ad campaigns at one time it can be a significant pain-point to manage them across various social networking platforms and analyze your results. That is where Adapt.ly comes in.

Adapt.ly allows businesses to create a single ad and deploy it on multiple social ad networks instantly. Most importantly, they offer a dashboard for monitoring performance of your various social advertisements so that you can make informed decisions to optimize performance and value.

The team of three Northwestern University graduates, lead by Nikhil Sethi, are poised to help make sense of the currently fragmented nature of self-serve ad networks. Adapt.ly just demoed today as it completed the Philadelphia summer incubator DreamIt Ventures. Within just a few weeks, they have garnered significant attention, attracting 300+ customers. They are currently seeking $500,000 in funding to support their growth. We are excited to have Adapt.ly on hand as a showcased startup at TECH cocktail Philly startup mixer event on Thursday evening.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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